Epson and Usain Bolt recently signed a strategic partnership agreement providing a framework for promoting Epson's cartridge-free EcoTank printer.The world's fastest man is now the face of Epson's big awareness campaign, known for his extraordinary sports performances possessing eight Olympic gold medals.This large-scale campaign was entrusted to the legendary Usain Bolt who will accompany the EcoTank range from Epson in advertising spots.An advertising campaign that will also come to life on social networks, on outdoor displays with the signature "امليها و انساها" as well as at points of sale while highlighting the exceptional advantages of Epson's EcoTank solution in terms of savings .Furthermore, Epson's innovative EcoTank range has transformed the printer industry and has enjoyed considerable success in the global market with 60 million EcoTank ink tank printers sold since their launch in 2010. They are Comes with a set of high capacity ink bottles, equivalent to 79 ink cartridges.Always at the forefront of innovation, Epson has updated its award-winning range of EcoTank printers offering simplified and ultra-economical printing for homes and small businesses.All of Epson's new EcoTank printers feature Zero Heat Micro Piezo technology to reduce environmental impact and benefit from lower energy consumption.On this occasion the president of Epson Europe, Yoshiro Nagafusa, declared: “Usain Bolt is the ideal partner for us!He is one of the most recognizable people in the world and his outgoing character will help us bring our cost-effective printing solutions to life in an entertaining, memorable and captivating way.As we work from home more than ever and modern family life becomes increasingly active, now is exactly the right time to raise customer awareness of EcoTank printers and their cost-saving benefits”Usain Bolt said, “I am delighted to be working with Epson to help spread the word about EcoTank printers.I only partner with brands that I believe can really make a difference.EcoTank printers take the frustration out of printing with cartridges.Also, anything that can help make life easier should be seen as a good thing.But it goes much further!We share several common values, in particular that of building a better future.For Epson, it's about earning trust through its products.Products that help communities grow and prosper.For me, it's about inspiring others to follow their dreams, no matter how small.»To take Leaders everywhere with you, you can download our free applications from the "store" of your device.