Peter Lucas June 27, 2022 Acquiring, Competitive Strategies, E-Commerce, Marketing, Mobile Commerce, Point-of-sale, Transaction Processing
Competition in the hotly contested restaurant point-of-sale market continues to heat up as vendors transform themselves from payment-device providers to technology hubs. Sausalito, Calif.-based VividPayments LLC became the latest entrant looking to carve out a slice of the market Monday with the launch of Vivid POS, an iOS- and Android-based omnichannel POS system.
Integrating cloud-based software and POS hardware, Vivid POS supports a wide range of restaurants from full-service to coffee shops to bars and quick service restaurants, as well as self-service kiosks. In addition, Vivid POS supports QR codes, mobile menu ordering and mobile payments, as well as online reservations and customer retention features, such as gift card and loyalty programs.
To address restaurants’ back-end operations, Vivid POS includes a kitchen-ticketing system and a third-party delivery app manager that enables restaurants to accept orders from multiple meal-delivery services and route them directly into their POS system.
Other back-office functionality includes live, cloud-based reporting for every transaction, including product and card reports, as well as market analytics. Users automatically receive daily reports delivered directly to their inbox. Restaurants can also receive revenue overview reports, which detail revenue from each service area, including dine-in, takeout, and delivery.
Restaurants can use Vivid POS to manage staff, such as assigning multiple roles to a single employee, setting different hourly rates for different tasks, and running payroll. VividPayments says Vivid POS is PCI level 1 certified and PA-DSS validated.
“We provide retailers with the customized solutions they need, not a ‘canned’ vendor solution,” says Derek Henmi, founder and chief executive of 5-year-old VividPayments, says in a prepared statement. “As such, we enable restaurants to scale as their business grows.”
An edge like that will be crucial for the company. With its entry in restaurant POS, VividPayments is up against an array of established players, including Fiserv Inc.’s Clover, Lightspeed POS, Revel, Shift4, and Toast.
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